Post about "Internet Marketing"

Is Internet Marketing a Farce? Is Medicine School a Farce?

The first concern that many people I interact with have about being an internet marketer is if it even is a real job, let alone one that can even earn an income. Money people find it hard to believe that even earning a few dollars off the Internet is possible.Do Doctors and Internet Marketers get paid?Yes they do because they accomplish tasks (heal the sick) that others are willing to pay for. In the same vein internet marketers are also paid because they are accomplishing tasks that other individuals and web based companies find value in.There might probably be an alcoholic doctor out there who sits at home on his ass all day not doing anything; he probably doesn’t get paid since he is not accomplishing the tasks he is expected to do.In the same way do not expect to be paid if you are in internet marketing but are not really doing much, doing the right things or not adding any value to any other individual or web based company.Are there Doctors and Internet Marketers that get paid millions? Yes there are. If you do a search on the Internet you will find many news articles, postings and instances from various sources of doctors, as well as internet marketers making millions.The point to keep in mind is that not every doctor out there is a millionaire. Some doctors might still be on minimum wage or running money losing operations on their own somewhere in the world. So just because you do internet marketing it does not mean that you are going to become a millionaire eventually.However if you did do the right things as a doctor or internet marketer then the possibility of becoming rich is very real. Not a certainty but something at least conceivable.There are world renowned medical specialists out there making millions and just like that there are internet marketers who have excelled in their respective niches and raking in the bucks. In medicine they tend to be called specialists while in the internet marketing world they are sometimes called internet gurus. These guys are typically highly proficient in using the right internet marketing tools for right kind of product.Do bear in mind as well that just like in the real world, every person that claims to be a guru (internet marketing guru in this case) might not really be one and may in fact be a newbie himself. Haven’t you heard of quack doctors?Do you have to work hard to become a doctor? Or internet marketer? Absolutely YES! Doctors literally mug continuously for 10-15 hours a day for close to 5-8 years on average before they can even start to practice. My extended family does have a few doctors, so I know first hand.I distinctly remember a cousin mugging at a library and not even being able to turn up for Thanksgiving and our Xmas eve dinner while preparing for the exams. The family actually visited him there to say hello! Another nephew was popping pills just to stay awake to finish studying the syllables.Passing exams is not the end of it, the first few years as a practicing doctor can involve several 24-hour ER shifts in a week and periodic examinations thrown in as well.The truth of the matter is internet marketing can make you money if you work hard at it. It is indeed not a scam per se but there are many programs out there that over promise and under deliver. Beware of “make a million dollars in 3 days” type of affiliate marketing schemes that don’t sound realistic.

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.